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Frustrated by a lack of options, and after testing just about every all-natural deodorant on the market, founder Sarah Moret decided to do what any Pinterest-crazed millennial would do – she made her own. She wanted something all-natural and free of harmful chemicals, parabens, and aluminum. So she started mixing samples in her kitchen, and nine months later, created her first stick deodorant. The perfectly scented formula is handcrafted using only the highest quality ingredients, and of course, it really works.